SmallHD

SMALLHD

Smart 7 Series
Page System

Smart 7 Series Page

Creative Director

The Smart 7 monitors previously had education pages on the website, but Ultra 7 had not yet been released. Our team needed to showcase Ultra 7 but also lift our previous product pages. From our heatmaps, we could see that customers were having a hard time navigating around our old pages, or not scrolling far enough to see important information or move to the next step in the customer journey. Series pages came about because of this issue...

Brandon Woodard

UI/UX Designer

Krista Darensbourg

Video Editor

Sam Jones

From our heatmaps and GA4 data we could see that customers were having a hard time navigating around our old pages, or not scrolling far enough to see important information to make a purchasing decision.

Create a

Customers were not able to efficiently navigate to the products they were looking for within the Smart 7 product series.

PROBLEM

RESEARCH

SOLUTION

TEAM ROLES

Series Pages

We needed an intuitive solution that helped customers explore a product series, with the ability to easily navigate between products. I helped develop the series pages concept. The initial entry page was built to give a general overview of the product with the ability to click through to a specific product within the Smart 7 Series. After going navigating to another page the secondary nav helped customers navigate back to the series page or to another product page in the series.

Increased Exploration

We have seen an increase in exploration on our site because of this, which is so needed for products that are highly technical and need a lot of education.

Final Thoughts

It’s been awesome seeing this system develop and be used across many of our product series. With educational value at an increase, we’re seeing large interest in Ultra 7 which is a big win.

Interested in Working Together?

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