TERADEK
Website Redesign
PROBLEM
There was not a clear path to purchase vs. a clear path for user education.
SOLUTION
I helped reconstruct our sitemap, re-categorized our primary navigation and set up a simplified and consistent design system for product, collection and checkout pages.
KEY OUTCOMES
Since the website relaunch there has been a boost in customer satisfaction resulting in finding an efficient path to purchase, as well as finding educational resources and product guides.
Team Roles
Creative Director
Brandon Woodard
UI/UX Designer
Krista Darensbourg
Creative Coordinator
Kori Hannibal
Ecommerce Director
Andrew Ng
Ecommerce Manager
Jon Barrett
Before - Collection Pages
After - Collection Pages
Before - Product Pages
After - Product Pages
Before - Checkout Page
After - Checkout Page
